Saturday, 18 August 2007

The rise of American Apparel

If you ask me what is the next big thing in the fashion industry, my answer would be ethical clothing. And that is the case of American Apparel. I don't know a single person who doesn't like their products: from hipsters to celebrities. They are doing it damn right. Affordable prices for great quality basics in a wide range of colours and shapes.

In a time when most high street store companies are reducing costs violating human rights, one have to feel grateful finding a company that doesn't do it. And they behave respectfully with the environment too.

I am in love with the new one pocket tank. A limited edition available in different types of fabric that seems great for layering.


They should improve the on-line shop though, because the shipping costs are too expensive.

Song: I predict a riot - Kaiser Chiefs

9 comments:

hannah said...

i am in love with american apparel. they are genius. but i was so sad when i tried to go there today and the one near my house has closed. online shipping is outrageous.

jennine said...

personally... i'm not allowed in aa because i keep falling in love with everything i try on.
: )

lisa mona said...

me too i do appreciate a lot such efforts and especially when the easthetics is not underestimated. but i haven't ordered yet because indeed the shipping costs are way too high. it's ridiculous.

Meg said...

I find the stitching and the quality a little shabby sometimes, but I am in love with their plain short-sleeved tees. They fit so well.

Re: Edward Hopper? I feel like I'm learning about art and fashion on your blog. It's cool, you should write about artists too.
I'd love 365 dresses too.

Le Portillon said...

They just opened their first store in Stockholm. I went there today and bought a tri-blend pullover (amazing!) and the best black tights ever. It's dangerous to go in.. it's impossible to not buy anything!

diminished said...

american apparel is LOVELY. its simple & practical. keep up the blog!

kunsthaus said...

i wish we would have a store here in vienna..
i really like their stuff...

Danielle said...

I used to love them a lot (and they still have hot stuff), but I really see a decline for them coming.

Anonymous said...

In the store they will give you free shipping codes. This one should work until 12/31:

S99GRD2727

xox, Erica

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