The June issue of Spanish Vogue features an article about "it" bags. It is basically an interview with Silvia Fendi, in which she explains how Fendi started the phenomena of "it" bags back in 1997 with the launch of the "Baguette".
"It" bags mean to me lack of originality. The only ones I really like are Balenciaga bags, and they are becoming a classic.
There are tons of functional and chic bags, so why choose a purse (real or fake) that everybody has ?
Antisystem people come with me ( just kidding...)